Our Story
A tradition of handmade 18K gold
Before jewelry, Pari trained as an architect and urban designer at Shahid Beheshti University — historically Iran's National University — in Tehran, spending her twenties thinking about how people move through a room, a street, a home.
The scale just got smaller. She still designs for people first — only now it isn't a building she's shaping, but a hand, a neck, a wrist. The question hasn't changed: what does this person want to feel?
Every piece is in 18K gold, gemstone, pearl, dainty details — made to order from the San Francisco Bay Area, carrying Persian goldsmithing traditions into jewelry meant for everyday wear.
— Pari
